Targeted & search advertising in Tashkent

Why ads fail without creative and a landing page

Setting up a campaign is only part of the job: even precise targeting will not help if the ad does not hook attention in the first seconds, or the page it leads to does not explain what to do next. That is why we build the whole chain — creative, landing page or profile, lead form — before launching and optimizing the campaigns themselves. Ad setup in isolation, without the rest of the chain, usually produces cheap clicks and few leads.

How we work

1. 01

   Audit & setup

   We review the goal, audience and landing page, and set up pixels and goals.

2. 02

   Launch & test

   We launch several creative + audience combinations and watch the first numbers.

3. 03

   Optimization

   We cut weak combinations, scale the ones that work, and report on CAC weekly.

Which channels we choose and why

Instagram and Facebook work on demand that has not formed yet — someone was not looking for the product but was hooked by the ad. Google and Yandex, by contrast, capture demand that already exists — people searching for a solution right now. Telegram Ads is useful for niche audiences and B2B segments with many active channels and bots. We pick the channel mix for the specific business and budget, not launch everywhere at once to check a box.

How we measure results

We put UTM tags and goals on every campaign so we see not just clicks but lead cost per channel and ad separately. Once a week we review the numbers: cutting combinations that do not pay off, increasing budget on ones delivering leads below the target cost. We send the report in plain terms — spend, number of leads, cost per lead, no jargon without explanation.

What drives the budget and when to expect the first leads

Ad budget is a separate line item, not part of management fees, and its size depends on the niche, auction competition and campaign goal. The first usable data typically appears 1–2 weeks after launch — earlier the sample is too small for sound decisions. A steady flow of leads at the target cost usually forms after 3–4 weeks of testing different creative + audience combinations.