AGENCY 21 Tashkent
Branding in Tashkent
We build branding for businesses in Tashkent — from naming and logo to a full visual identity and brand book.
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We build not just a nice picture, but a system you can then use across SMM, the website and ads without reinventing decisions every time.
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How it will go
Five steps from the first conversation to the result.
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What you arrive with
The brand looks different
The logo reads badly in a round avatar and gets lost on a sign.
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How branding differs from "just draw a logo"
A logo built apart from strategy often fails the first real test — it reads poorly in a round avatar, gets lost on signage, clashes with photos in the feed. Branding solves a broader problem: first we define what sets the business apart from competitors and how it should be perceived, and only then translate that into a mark, colors and type. The result is a logo that is not a standalone picture, but part of a system that works the same way on Instagram, on the website and on signage.
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What we do
Meaning first, mark second
We fix what sets you apart, then turn it into naming, a logo and a style.
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How we work
Brief & discovery
We study the business, audience, competitors and how the brand should be perceived.
Concepts
We present 2–3 distinct logo and style directions, not a single option to approve.
Refinement & brand book
We refine the chosen direction and assemble the final brand book with applications.
How naming works
If a name does not exist yet or needs rethinking, we start with naming: we gather 15–20 options, filter out ones that sound awkward in Russian, Uzbek or English, and check for clashes with existing companies and domains. Usually 3–5 names make the final round — we discuss them with you and pick the one that is easiest to say, easiest to search for, and does not create confusion with competitors in Tashkent.
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What you get
Brand book and assets
The logo in several lockups, colors, type and the rules for using them.
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What the visual identity and brand book cover
Visual identity is more than a logo: color palette, type pairing, graphic elements, spacing rules and how the mark behaves on dark and light backgrounds. All of it is fixed in the brand book — a document any designer, printer or new SMM contractor can use to build materials correctly, even without ever talking to you directly.
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Timeline & budget
Estimate after the brief
Price depends on the number of concepts, depth of style and applications.
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How long it takes and what drives the price
Timeline depends on scope: a logo with a minimal set of applications takes less time than naming from scratch plus a full brand book for a multi-line chain. Price is quoted individually after the brief — the number of concepts, depth of the style work and the number of applications all matter. We work under contract, with interim approval stages rather than a single handoff at the end.
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What’s next
The style goes to work
One system is then used by SMM, the website, ads and print.
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What’s included
Naming
We check ideas for legal clarity and how they sound in Russian, Uzbek and English.
Logo
A mark and logo in several lockups — for an avatar, signage, packaging.
Visual identity
Colors, typefaces, graphic elements and the rules for using them.
Brand book
One document with the rules so the brand looks consistent with any contractor.
Applications
Adapting the identity for business cards, social media, packaging and outdoor ads.
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Our work
Films and projects we shot for brands.
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Honor
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Alif
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PROFILINI
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Estelite
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Pricing
Branding pricing depends on the scope of the job — a logo with a minimal style and a full rebrand with naming and a brand book are priced differently.
More detail
We work under contract with staged delivery. Send your brief on Telegram and we will send an estimate.
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FAQ
How much does a logo and visual identity cost?
It depends on scope — send your brief and we will quote price and timeline individually.
How many logo options do you show?
Usually 2–3 distinct concepts at the first stage, so you pick a direction rather than refine a single option.
Do you do naming if there is no name yet?
Yes, we can develop a name from scratch, or review and refine one you already have.
What is a brand book and why does it matter?
A document with rules for using the logo, colors and type — so the brand looks consistent with any contractor: a designer, a printer, an SMM agency.
Can I order just the logo, without full branding?
Yes, but we recommend at least a basic visual identity — otherwise the logo quickly accumulates ad-hoc decisions in different places.
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