Target Ads

Paid ads on Instagram and Facebook

Paid SMM in Tashkent and across Uzbekistan. Not on a hope and a prayer, but bundles with lead forms and UTM tags you can see in the report: what a lead cost and which creative it came from.

Instagram and Facebook Lead forms and UTM In one case — $0.53 per lead
Discuss ads → See pricing
Scenarios

Two base scenarios. One funnel

Introducing and capturing are different jobs. We separate them at campaign level but wire them into one funnel.

$200/moAwareness / EngagementAwareness, reach and followers. Warm-up: a person sees the brand several times before anything is offered.
$300/moLead GenerationLead forms, enquiries, sales. Every lead arrives UTM-tagged, so you see the campaign, the audience and the creative.
Packages

Reference work packages

The agency’s monthly fee for paid SMM in Tashkent — without the ad budget Meta charges. The package is chosen by funnel complexity.

BASIC LEAD · $300–400/mo
  • 1–2 campaigns
  • Lead forms and UTM tags
  • A basic set of creatives
  • Cost-per-lead report
First launch: we test demand and find a working bundle.
MOST POPULAR GROWTH LEAD · $500–700/mo
  • Several offers and segments
  • Regular A/B tests of creatives
  • Retargeting funnels
  • CPL optimization
When the bundle is found and the job is to cut cost per lead.
PERFORM PERFORMANCE · $800+/mo
  • Many campaigns and offers
  • Deep analytics and cohorts
  • CRM integrations
  • Budget scaling
When ads are the main sales channel and need daily management.
Price

The price grows when the funnel does

The more complex the funnel, the more work goes into campaigns, creatives and analytics — hence the spread between plans.

What drives the cost of the work
Number of campaignsSeveral offersAudience segmentsVolume of creativesDepth of analyticsLead forms and integrationsRetargeting funnels

A separate line is the ad budget: the money Meta charges for impressions is not part of the agency fee.

Process

How we launch

Brief and unit economicsProduct, audience and average order value: what cost per lead makes sense for this business.
Bundles and creativesWe build audiences (look-alike, interests, retargeting) and shoot ad Reels and statics for each offer.
Launch and testingWe test several bundles in parallel. Leads go to Telegram and the CRM with UTM tags.
ScalingThe best bundles move into performance and get more budget, the weak ones are switched off.
Frame from the Chery ad — hybrid launchChery Frame from the Alif ad — cashbackAlif Frame from the KIA Sonet ad — test driveKIA
Ad Reels for Chery, Alif and KIA — the creatives that go into paid campaigns.
Result

What it looks like in numbers

On The Metall (steel trading, Tashkent) ads delivered 1 200 leads in three months at $0.53 per lead — the sales team couldn’t keep up.

We don’t promise that number to everyone: cost per lead depends on the niche and the auction. The method is always the same — lead forms, UTM tags, optimization on cost per lead.

The Metall case 1 200 leads at $0.53 in three months — how the funnel was built. Open → All cases Reach, leads and cost per lead — from a bank to a pharmacy chain. Open →
Vitamino logo — an AGENCY 21 client PEPE logo — an AGENCY 21 client
Brands we run SMM in Tashkent for — including paid social.
Questions

FAQ about paid ads

How much do paid social ads cost at an SMM agency in Tashkent?
The agency fee: awareness and engagement — $200 a month, lead generation — from $300 a month. More complex funnels run on the Basic Lead $300–400/mo, Growth Lead $500–700/mo and Performance $800+/mo packages. The ad budget that goes to Meta is billed separately.
Is the ad budget included in the price?
No. The agency price covers the work: campaign strategy, audiences, creatives, lead forms, UTM and optimization. The Meta budget is paid separately.
Where do the leads arrive?
In Telegram to a manager, or in your CRM, with UTM tags — so you can tell which bundle and which creative brought the client.
How is awareness different from lead generation?
Awareness grows recognition and reach; lead generation drives enquiries through lead forms and CRM bundles. They usually run together.
Why does the price of paid ads vary so much?
The price depends on the number of campaigns and offers, audience segments, volume of creatives, analytics and retargeting.
Can I order paid ads only, without social media management?
Yes, the ad track can be a separate line. But if the profile isn’t packaged, ads send people somewhere they can’t understand the brand.
Next

Related sections

What SMM costs The full price structure of SMM in Tashkent, with worked examples. Open → How we work Where the ad track plugs into the monthly cycle. Open → Team Who runs ads and analytics. Open →
Shall we price your funnel?

Tell us about the product and the average order value — we’ll sketch the scenario, budget and cost per lead.

Message us on Telegram → Open the calculator
Telegram @vcompany21 Phone +998 77 157 65 57 Instagram @21vagency