Process

How we work

AGENCY 21 is a full-cycle SMM agency in Tashkent. We don’t sell “social media management”: we build a system where strategy, content, ads and analytics are wired together and refreshed every month.

30–40 day onboarding Monthly cycle 6 disciplines in-house
Discuss a project → Two stages
Manifesto

Why we don’t start with posts

Without research and packaging, SMM in Tashkent turns into chaos: a pretty feed, an expensive operator, an ad budget — and zero leads.

We work the other way round: first we answer who we are selling to and what makes us different, and only then switch on production.

01Posting without strategy→A content plan tied to business goals
02Reels with no funnel→Series mapped to attention stages
03Ads on a hope and a prayer→Lead forms + UTM tracking
04Vanity “likes” metrics→CAC, CR, LTV metrics
Program

Two stages. No improvisation

The starting stage builds the foundation and is billed once. The monthly cycle is the operation that repeats.

01 SMM ONBOARDING · 30–40 DAYS · $2 500
  • Strategy Sprint — business, audience, competitors, offer
  • Launch / packaging — positioning and visual language
  • 3 Reels: who we are / what we do / why they trust us
Without this stage a content plan is improvisation.
MONTHLY 02 SMM SYSTEM · FROM $1 000 / MO
  • Reels + photo posts + stories in one rhythm
  • Shooting and editing — in-house
  • Regular reports and hypothesis testing
The content plan is refreshed every month based on data.
Toolbox

Six disciplines. One system

Strategist, operator, editor, designer and analyst — all in-house. No outside contractors, nothing lost in translation.

Strategy — business, audience, competitors, offer01STRATEGYBusiness, audience, competitors, offer — broken into hypotheses and priorities.
Content — Reels, photo posts and stories in one rhythm02CONTENTReels, photo, stories in one rhythm. Scripts mapped to the viewer's attention stages.
Production — an in-house shoot day03PRODUCTIONA shoot day in-house: operator, lighting, editor, designer. No contractors.
Target Ads — ad bundles with lead forms and UTM04TARGET ADSBundles with lead forms and UTM. Awareness, Lead Gen, Performance — to fit goals.
Analytics — CAC, CR and LTV instead of likes05ANALYTICSNot likes but CAC, CR, LTV. Monthly review and hypothesis testing.
Packaging — profile positioning and visual language06PACKAGINGPositioning and the profile's visual language. Bio, highlights, hi-lights.
Monthly cycle

What happens every month

The month closes with a report, the report becomes next month’s plan — so content stops depending on inspiration.

PlanningWe refresh the content plan on last month’s numbers and the hypothesis list.
ProductionShoot day, editing, design, subtitles — all in-house, in one rhythm.
AdsBundles with lead forms and UTM: awareness to warm up, lead generation for enquiries.
Analytics and reportWe review CAC, CR, LTV and cost per lead, then decide what to scale.
Result

What you have in 30–40 days

After that — a full SMM cycle with no chaos.

What onboarding delivers
Strategy and a 3-month content matrixA packaged profile and visual language3 pinned Reels for a cold viewerBasic ad bundles and UTM tagsReadiness for a full SMM cycle
Questions

FAQ about the process

How does work with an SMM agency start?
With onboarding: 30–40 days for strategy, profile packaging and three pinned Reels. The stage costs $2 500 once.
Why can’t we just start posting?
You can, but then you pay for a pretty feed instead of leads: ads have nowhere to send people until the offer and packaging exist.
What happens after onboarding?
The monthly cycle: content, paid social ads and analytics. The content plan is refreshed every month based on data.
How many people work on a project?
Seven people in-house: director, project manager, creative, analyst, operator, designer and editor. No contractors.
How is the result measured?
Not by likes. We look at CAC, CR, LTV, reach and cost per lead. Once a month — a review and a decision on hypotheses.
How much does it cost?
Onboarding — $2 500 once. The monthly cycle — from $1 000 to $2 500 per month depending on content volume. The ad budget and paid-ads work are priced separately, from $200 per month.
Next

What to read next

What it costs Onboarding, the monthly package and the ad budget — with tables. Open → Team Seven people in-house: who owns what. Open → Paid social ads Paid SMM in Tashkent: bundles, lead forms and the cost per lead. Open →
Ready to start with a foundation?

Tell us about your business — we’ll break down the niche and price the monthly cycle.

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Telegram @vcompany21 Phone +998 77 157 65 57 Instagram @21vagency