The МеталлSteel products · B2B
UzbekistanA B2B steel-products manufacturer. The goal — grow market share and a steady lead flow at a controlled cost per lead.
The
Металл
Металл
// 01Client brief
What they asked for
- Lower cost per lead to the project’s economics
- Grow share in the local market
- Systematically generate leads for wholesale volumes
- Strengthen the brand’s expert visual
// 02The process
How we worked
- Demand segmentationWe split the audience into construction, manufacturing and wholesalers — each with its own offer.
- B2B contentWe made Reels series “how to choose”, “how to calculate”, “how we manufacture”.
- Lead formsFor each segment — a separate bundle with a lead form and UTM tag.
- Offer testingWe tested 3 price offers and 2 creative formats in parallel.
- ScalingWe moved the best bundles to a performance campaign and increased the budget.
// 03Results
What came out
1 200leads in 3 months
$0.53average cost per lead
2M+reach across the market
6.7%local-market share
// 04Visuals & content
How it looks
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