LST EngineeringSmart home · engineering
Tashkent / UzbekistanA brand in the “smart home” niche. The task — build a clear account that turns a tech product into plain language and drives real sales.
LST
Engineering
Engineering
// 01Client brief
What they asked for
- Explain a technically complex product in plain language
- Increase the number of leads from Instagram
- Deliver premium-segment production
- Keep a high publishing pace
// 02The process
How we worked
- Product repackagingWe rewrote the offers in the client’s language and defined 4 product lines.
- Product scenariosEach Reels is a mini-demo: “before/after”, “what’s inside”, “how to choose”.
- On-site shootsShoot days inside real installed systems — texture and trust.
- Performance targetingLead forms per product, retargeting by Reels views.
- Cross-metricsWe tied Reels impressions to leads and connected sales through CRM.
// 03Results
What came out
612Kviews over the cycle
+30%to sales in the “smart home” niche
4product lines in the funnel
×2.1to average Reels reach
// 04Visuals & content
How it looks
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