ПЭПЭCafé · franchise
Tashkent City / UzbekistanThe client bought a franchise and opened the first venue in Uzbekistan at Tashkent City. We needed to launch a visually cohesive account and hold the brand’s recognition.
// 01Client brief
What they asked for
- Keep the brand’s signature style
- Adapt content to the Uzbek market
- Build recognition for the new venue
- Maintain the brand’s visual reputation
// 02The process
How we worked
- Audit & analysisWe studied the original brand book and analyzed the Tashkent market and target-audience behavior.
- Visual adaptationWe built a guide for adapting the signature style to local scenarios and a shooting base.
- Production cycleWe launched shoots inside the venue: dishes, guests, the “3 types of people at lunch” format.
- Reels seriesEvery week we shipped 4 Reels focused on recognition and filling seats.
- Systematic analyticsMonthly reports, hypothesis testing on formats, tracking seat occupancy.
// 03Results
What came out
3.2Mreach in Tashkent in 3 months
90%seat occupancy at peak
40%during lunchtime
3M+video-content views
// 04Visuals & content
How it looks
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