PROTECO SharqDentistry · supplier
Tashkent / UzbekistanA supplier of materials for aesthetic and therapeutic dentistry. It mattered to the client to promote products without classic models and ad shoots — through creative and education.
// 01Client brief
What they asked for
- Create modern visual content
- Keep a professional tone
- Build a recognizable brand style
- Refresh the account’s design
// 02The process
How we worked
- “AI mascot” conceptWe designed and rolled out a virtual dentist character — it talks about products and cases.
- Educational focusWe shifted content to a “we train dentists” format instead of direct advertising.
- Design systemWe assembled a guide with UI elements, typography and story templates.
- Reels from the mascotRegular videos: “a mistake at work”, “composite for chewing teeth”, “adhesive”.
- Reach campaignsTargeting a professional audience — doctors and clinics.
// 03Results
What came out
286Kviews over the period
AImascot as the content core
+45%engagement growth of the niche audience
4product lines in the content
// 04Visuals & content
How it looks
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