HamkorBankBank · digital
UzbekistanA large bank with conservative communication. The task — add a creative digital layer and bring the bank’s products closer to a young audience.
HamkorBank
// 01Client brief
What they asked for
- Launch creative digital content
- Keep the corporate brand’s level
- Increase reach on Instagram
- Make the bank’s products more accessible to a young audience
// 02The process
How we worked
- Creative strategyWe defined 3 directions: products, insights, culture. A Reels format for each.
- Production boostWe brought in a commercial-grade shooting crew to hold the bank’s visual bar.
- “Insights” seriesReels about money in plain language — cards, loans, savings, mortgage.
- Cross-promoWe linked content to product landing pages and the app.
- Systematic analyticsMonthly review: what works, what doesn’t, which hypotheses to test next.
// 03Results
What came out
1.28Mviews over the quarter
+4×year-over-year reach growth
3product series in Reels
100%content in-house
// 04Visuals & content
How it looks
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