Entei EnergyEnergy drink · product
Tashkent / UzbekistanA brand in the energy-drinks niche. We needed to build a young audience around the product, keep the posting pace and grow reach systematically.
Entei
Energy
Energy
// 01Client brief
What they asked for
- Build the brand’s youth audience
- Launch a regular creative flow
- Increase Reels reach
- Support offline activations in digital
// 02The process
How we worked
- Tone of voiceWe repackaged the brand voice — dynamic, direct, ironic.
- Audience seriesReels formats: sports, night shifts, studying — where the product fits.
- Content supplyWe launched production with 1 shoot day a month = 6+ Reels on air.
- Micro-campaignsAds per format separately — “energy + sport” works best.
- Offline in digitalWe turned clients’ activations and events into Reels and stories.
// 03Results
What came out
354Kviews over the quarter
6+Reels on air from 1 shoot day
+3.4×to average Reels reach
100%visuals in-house
// 04Visuals & content
How it looks
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