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Old SchoolUniversity prep

Tashkent / Uzbekistan

A school preparing students for admission to foreign universities. The task — grow recognition and lead flow without overloading it with a dry “educational” tone.

Old
School
// 01Client brief

What they asked for

  • Grow the school’s recognition
  • Bring content closer to pupils and students
  • Strengthen the teachers’ expertise
  • A systematic lead flow for courses
// 02The process

How we worked

  1. “One of us” toneWe moved communication from formal to friendly — but with expertise.
  2. Student stories“How I got in” series — short interviews with facts and emotion.
  3. Reels with textureTeachers explain complex topics with clear examples.
  4. Lead forms by programFor each program — a separate bundle with a lead form.
  5. Seasonal campaignsFor peaks (January, June) we ran performance with an expanded budget.
// 03Results

What came out

392Kviews over the quarter
×2.4to followers
3educational series in the content
100%content in-house
// 04Visuals & content

How it looks

Old School — AGENCY 21 case Old School — AGENCY 21 case Old School — AGENCY 21 case

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